WSI Internet Marketing in Santa Rosa, CA» My Blog

Google Analytics Anounces Improvements for eCommerce Tracking

sergio.prusky — Thu, 20 Sep 2012 16:45:19 +0000

Google announced today that they are adding more features to help us track what is going on in eCommerce Websites. We will be able to use custom variables. Using custom variables we will be able to segment the traffic. We will now know the source of the revenue generated by the eCommerce, including keywords and internal search terms. Filters have also been improved and now support hostname, internal search terms, URLs, host names and page titles. If you are already filtering by these, your report could change, so keep in mind that existing reports could be affected by this change too.

Here is a link to the original article:
http://analytics.blogspot.co.uk/2012/09/ecommerce-filtering-and-custom-variables.html

Internet Marketing as an Asset, not an Expense

sergio.prusky — Fri, 07 Sep 2012 17:39:32 +0000

Your web site should never be an expense, it should always be a revenue generating asset. If yours isn’t, contact us, we can help.

Based in Santa Rosa, California, WSI Marketing Advisors provides internet marketing solutions, including web site optimization, email marketing services, bloging, eCommerce and the full range of services to ‘generate real income from your online resources’.

The main components of a Digital Marketing Campaign:

Ensure your web site is a strong foundation for your online marketing
Create and implement lead generation strategies and measure their success
Help you manage and promote your online brand
Deliver excellent customer and prospect communication
Measure and correct the steps above

Our services include:

Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Pay Per Click Advertisement (PPC)
Email Marketing
eCommerce
Website Development.

Whether you’re looking to take your existing business online for the first time, or looking to improve the return on investment from your existing website, we help clients build a winning strategy, then translate that into a structured implementation plan, and deliver on time and within budget.

WSI Marketing Advisors is based
in Santa Rosa, CA.

Does Advertising with Google AdWords Work?

sergio.prusky — Sun, 02 Oct 2011 07:41:59 +0000

We hear the following question all the time:

“I signed up for Google AdWords, but am paying a high cost for no results. Is there a way to implement Google AdWords or Facebook Ads at a low-cost?”

We have found that setting up an AdWords account is very simple. But running a successful Google AdWords campaign is not an easy task. It requires not only knowledge, but also constant attention. In reality, it is not that different from running any other marketing campaign. It can be done correctly and successfully or not.

The combination of Google AdWords, a well designed Website with a clear message and goal is necessary to see any positive results.

So if you have been running an AdWords campaign and it has not been working as expected, ask yourself the following questions:

Is my website setup for conversion?
Do I know exactly what I want clients to do when they reach my website?
Is someone paying attention, analyzing, measuring and adjusting the online PPC campaign?
Is my budget adequate?

Just because it is easy to set up, it doesn’t mean that it “runs itself”. One of the best features of online marketing is how much we can measure. If we measure and adjust accordingly, our campaign should be constantly improving. So even if your PPC campaign is not delivering the expected results, there is a big chance that when done correctly, it will reward you handsomely.

What about Search Engine Optimization (SEO)? I will talk about how SEO and PPC work together, in a future posting. Stay tuned.

Thanks for reading!

Author:Sergio Prusky
WSI Marketing Advisors provides Digital Marketing services in Santa Rosa, CA

WSI Digital Marketing partners with InStyle Software to deliver integrated ERP – Magento ecommerce solution

sergio.prusky — Thu, 23 Jun 2011 07:41:11 +0000

InStyle ERP partners with WSI Digital Marketing (WSI stands for We Simplify the Internet) to deliver state of the art ecommerce solutions to fashion companies.

InStyle and WSI partner to provide fully integrated ecommerce solutions to apparel companies. Apparel companies looking for apparel software now have a fully integrated solution when it comes to ecommerce. The fully integrated solution includes integration of the style master, inventory, customer master, orders, invoices and package level tracking.

InStyle ERP, a leader is apparel software and WSI, the largest internet marketing company in the world, with offices in 75+ countries, are now offering a fully integrated Magento ecommerce solutions to apparel companies.Apparel companies looking for apparel software now have a fully integrated solutions when it comes to ecommerce. The fully integrated solution includes integration of the style master, inventory, customer master, customer orders, invoices and package level tracking. The challenge for apparel companies has always been that when a style is available in five colors and five sizes, that requires twenty five different sku’s. Managing the individual sku’s is very complicated. Software like InStyle ERP simplifies this process, allowing the company using the apparel software to define the product (or style) only once, add the five colors and have the system automatically mange the sku’s. The interface with the ecommerce platform Magento, makes managing the inventory and product (style) master very easy. Magento ecommerce is fully integrated with credit card processing companies such as authorize.net and Paypal. Magento is one of the most powerfull ecomerce platforms available.

WSI Internet Marketing — Solutions for the Modern Business

sergio.prusky — Sun, 07 Nov 2010 03:05:39 +0000

WSI Internet Marketing — Solutions for the Modern Business

Are you a business owner looking to reach a new plateau in Internet marketing success? Welcome to WSI, your home for professional, results-driven digital marketing strategies. For nearly 20 years, we’ve helped clients just like you discover the power and profits of effective Internet marketing. Our approach is both time-tested and cutting-edge, incorporating proven fundamentals of marketing while taking advantage of the very latest in Internet technology.

The Internet has grown exponentially since WSI started in the mid 1990s, and the potential benefits of marketing on the web have grown just as dramatically. With the proliferation of social media platforms and the explosion of mobile marketing and tablet computing, there’s never been a better time to establish your presence online. WSI Internet Marketing Consultants have developed winning strategies for clients across a wide range of industries, and we’re ready to be a part of your own winning strategy.

The WSI Internet Marketing Approach

Great marketing positively impacts your company’s growth and your bottom line. This is true with traditional marketing, and it’s equally true for digital marketing. You expect and deserve tangible results, and that’s why we are committed to using our experience to get you those results. When you’re looking for any of the following, WSI is the right choice:

Business growth and expansion
Marketing return on investment (ROI)
Market penetration and increased brand awareness
Online lead generation
Increased customer engagement and interaction
Additional channels to reach your customers
Effective social media and mobile device presence
Seamless integration of your traditional marketing campaign with digital marketing
And much more!

Explore our services, and discover why so many business owners have relied on WSI for timely, effective, and affordable digital marketing strategies.