Every marketing campaign on the Internet needs to be tracked in order to make it successful. After planning and implementation, tracking tools are necessary to calculate the ROI of a particular campaign. We provide you with a monthly report and make suggestions where changes need to be made to improve your Website Performance.
Web Analytics Helps You Understand
- Which keywords are attracting your most desirable business prospects
- What advertising copy pulled the most responses
- Which landing pages and content make the most money for you
- How visitors found your website
- Which pages and links are most popular
- Whether or not your campaign is directing traffic to the correct pages
- Visitor segmentation to identify the sources that generate first time and returning visitors