In an earlier blogpost, we discussed how PPC complexities often lead to partially wasted campaign budgets. And while that fact remains true, there are some underrated ways you can use PPC to enhance other areas of your digital marketing efforts. Content and social media, for example, are two areas where non-traditional PPC methods can go a long way towards boosting your overall campaign results. So what do we mean by 'non-traditional PPC methods'? Well, most people who don't know much about PPC beyond that it stands for pay-per-click advertising usually assume it runs exclusively through Google. But the truth is there are other ways to integrate PPC with your marketing tactics, and in some cases, you can even feel comfortable implementing these methods yourself. That's not to say traditional Google AdWords PPC campaigns aren't worth it as they can improve your marketing in more ways than one. In fact, the suggestions we're about to make will actually help you develop a further … [Read more...]

Adaptive SEO is the combination of SEO and Social Media. If you want to keep your first page ranking or want to move to the first page, in 2014, SEO is not enough any more. You need Adaptive SEO = SEO + Social Media.       … [Read more...]