In an earlier blogpost, we discussed how PPC complexities often lead to partially wasted campaign budgets. And while that fact remains true, there are some underrated ways you can use PPC to enhance other areas of your digital marketing efforts. Content and social media, for example, are two areas where non-traditional PPC methods can go a long way towards boosting your overall campaign results. So what do we mean by 'non-traditional PPC methods'? Well, most people who don't know much about PPC beyond that it stands for pay-per-click advertising usually assume it runs exclusively through Google. But the truth is there are other ways to integrate PPC with your marketing tactics, and in some cases, you can even feel comfortable implementing these methods yourself. That's not to say traditional Google AdWords PPC campaigns aren't worth it as they can improve your marketing in more ways than one. In fact, the suggestions we're about to make will actually help you develop a further … [Read more...]
Adaptive SEO – What you need to know about SEO in 2014 to stay in the first page of Google Search Results
By March 8, 2014Adaptive SEO is the combination of SEO and Social Media. If you want to keep your first page ranking or want to move to the first page, in 2014, SEO is not enough any more. You need Adaptive SEO = SEO + Social Media. … [Read more...]
Social Media for Professionals Video. Tips and tricks on how to maximize your return
By October 22, 2013Social Media for Professionals Video. Tips and tricks on how to maximize your return … [Read more...]
Google Analytics Anounces Improvements for eCommerce Tracking
By September 20, 2012Google announced today that they are adding more features to help us track what is going on in eCommerce Websites. We will be able to use custom variables. Using custom variables we will be able to segment the traffic. We will now know the source of the revenue generated by the eCommerce, including keywords and internal search terms. Filters have also been improved and now support hostname, internal search terms, URLs, host names and page titles. If you are already filtering by these, your report could change, so keep in mind that existing reports could be affected by this change too. Here is a link to the original article: http://analytics.blogspot.co.uk/2012/09/ecommerce-filtering-and-custom-variables.html … [Read more...]
Internet Marketing as an Asset, not an Expense
By September 7, 2012Your web site should never be an expense, it should always be a revenue generating asset. If yours isn't, contact us, we can help. Based in Santa Rosa, California, WSI Marketing Advisors provides internet marketing solutions, including web site optimization, email marketing services, bloging, eCommerce and the full range of services to 'generate real income from your online resources'. The main components of a Digital Marketing Campaign: Ensure your web site is a strong foundation for your online marketing Create and implement lead generation strategies and measure their success Help you manage and promote your online brand Deliver excellent customer and prospect communication Measure and correct the steps above Our services include: Search Engine Optimization (SEO) Social Media Optimization (SMO) Pay Per Click Advertisement (PPC) Email Marketing eCommerce Website Development. Whether you're looking to take your existing business online for the first time, or … [Read more...]
Does Advertising with Google AdWords Work?
By October 2, 2011We hear the following question all the time: "I signed up for Google AdWords, but am paying a high cost for no results. Is there a way to implement Google AdWords or Facebook Ads at a low-cost?" We have found that setting up an AdWords account is very simple. But running a successful Google AdWords campaign is not an easy task. It requires not only knowledge, but also constant attention. In reality, it is not that different from running any other marketing campaign. It can be done correctly and successfully or not. The combination of Google AdWords, a well designed Website with a clear message and goal is necessary to see any positive results. So if you have been running an AdWords campaign and it has not been working as expected, ask yourself the following questions: Is my website setup for conversion? Do I know exactly what I want clients to do when they reach my website? Is someone paying attention, analyzing, measuring and adjusting the online PPC campaign? Is my … [Read more...]
WSI Digital Marketing partners with InStyle Software to deliver integrated ERP – Magento ecommerce solution
By June 23, 2011InStyle ERP partners with WSI Digital Marketing (WSI stands for We Simplify the Internet) to deliver state of the art ecommerce solutions to fashion companies. InStyle and WSI partner to provide fully integrated ecommerce solutions to apparel companies. Apparel companies looking for apparel software now have a fully integrated solution when it comes to ecommerce. The fully integrated solution includes integration of the style master, inventory, customer master, orders, invoices and package level tracking. InStyle ERP, a leader is apparel software and WSI, the largest internet marketing company in the world, with offices in 75+ countries, are now offering a fully integrated Magento ecommerce solutions to apparel companies.Apparel companies looking for apparel software now have a fully integrated … [Read more...]
WSI Internet Marketing — Solutions for the Modern Business
By November 7, 2010WSI Internet Marketing — Solutions for the Modern Business Are you a business owner looking to reach a new plateau in Internet marketing success? Welcome to WSI, your home for professional, results-driven digital marketing strategies. For nearly 20 years, we've helped clients just like you discover the power and profits of effective Internet marketing. Our approach is both time-tested and cutting-edge, incorporating proven fundamentals of marketing while taking advantage of the very latest in Internet technology. The Internet has grown exponentially since WSI started in the mid 1990s, and the potential benefits of marketing on the web have grown just as dramatically. With the proliferation of social media platforms and the explosion of mobile marketing and tablet computing, there's never been a better time to establish your presence online. WSI Internet Marketing Consultants have developed winning strategies for clients across a wide range of industries, and we're ready to be a … [Read more...]
