We hear the following question all the time: "I signed up for Google AdWords, but am paying a high cost for no results. Is there a way to implement Google AdWords or Facebook Ads at a low-cost?" We have found that setting up an AdWords account is very simple.  But running a successful Google AdWords campaign is not an easy task.  It requires not only knowledge, but also constant attention.  In reality, it is not that different from running any other marketing campaign.  It can be done correctly and successfully or not. The combination of Google AdWords, a well designed Website with a clear message and goal is necessary to see any positive results. So if you have been running an AdWords campaign and it has not been working as expected, ask yourself the following questions: Is my website setup for conversion? Do I know exactly what I want clients to do when they reach my website? Is someone paying attention, analyzing, measuring and adjusting the online PPC campaign? Is my … [Read more...]