Google announced today that they are adding more features to help us track what is going on in eCommerce Websites. We will be able to use custom variables. Using custom variables we will be able to segment the traffic. We will now know the source of the revenue generated by the eCommerce, including keywords and internal search terms. Filters have also been improved and now support hostname, internal search terms, URLs, host names and page titles. If you are already filtering by these, your report could change, so keep in mind that existing reports could be affected by this change too. Here is a link to the original article: http://analytics.blogspot.co.uk/2012/09/ecommerce-filtering-and-custom-variables.html … [Read more...]
7 Sep
Internet Marketing as an Asset, not an Expense
By September 7, 2012Your web site should never be an expense, it should always be a revenue generating asset. If yours isn't, contact us, we can help. Based in Santa Rosa, California, WSI Marketing Advisors provides internet marketing solutions, including web site optimization, email marketing services, bloging, eCommerce and the full range of services to 'generate real income from your online resources'. The main components of a Digital Marketing Campaign: Ensure your web site is a strong foundation for your online marketing Create and implement lead generation strategies and measure their success Help you manage and promote your online brand Deliver excellent customer and prospect communication Measure and correct the steps above Our services include: Search Engine Optimization (SEO) Social Media Optimization (SMO) Pay Per Click Advertisement (PPC) Email Marketing eCommerce Website Development. Whether you're looking to take your existing business online for the first time, or … [Read more...]
